SERVICES

Developing patient and caregiver engagement planning that aligns with your business and organization structure

Strategic Planning

Developing patient and caregiver engagement planning that aligns with your business and organization structure

Patient organization funding guidance and review processes
Coaching and education for colleagues new to patient and caregiver advocacy
Programs and resources that match your current capability and grow as you grow

Program Development

Creating initiatives that meet patient and caregiver needs directly or by customer relationship management programs reaching other healthcare stakeholders

Embed patient voice in existing sales and MSL relationship management programs
Develop training workshops
Create and implement peer navigation programs enabling patient organizations to support member needs more effectively within their country’s healthcare system

Real World Insights

Gathering intelligence from the patient and caregiver communities for clinical development, launch, and lifecycle planning

Create surveys, polls, focus groups, and advisory boards to gain insight on new product introductions, materials, and programs
Develop, conduct, and moderate workshops to embed patient voice in a clinical development mindset
Develop and manage innovative initiatives (e.g., cancer NGO crowdsourcing event introduced at invitee-only meeting hosted by ASCO) to gather real-world recommendations to address key global issues (e.g., access to quality cancer medicines globally)

Relationship Building

Identifying and assessing patient organizations and structuring an outreach plan that builds and maintains a relationship valuable for you and them

Map out and assess key patient organizations with which to build relationships
Initiate outreach plan, including introductions and ongoing relationship management
For biotech/smaller organizations, take on an interim role as a patient advocate

Enterprise Engagement

Designing approaches and resources that help motivate colleagues to deliver for the patient and caregiver

Create events such as forums and awareness days to enhance disease understanding
Bring patients and caregivers on-site. Leverage virtual channels to enable patients and caregivers to tell the story of their disease journey
Develop communications for senior leadership that tie colleagues’ activities to addressing patient needs

Storytelling for the Patient/Caregiver Audience

Connecting the novelty and impact of new science to a broad patient community by crafting narratives that communicate innovation, impact and value

Writing and visuals telling the story of scientific advances in a way that general patient audiences can understand. Leverage with patient organizations, websites, media